Browsing BI Open by Author "Hjulstad, Lill Andrea"
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Trash Tall!: Unraveling Emotional Responses and Behavioral Rationalizations in the wake of Contradicting Evidence
Geving, Stine; Hjulstad, Lill Andrea (Master thesis, 2023)This study serves as a contribution to the green marketing paradigm, specifically under research about promotion of sustainable behaviors such as recycling of household waste. For the past decades, recycling has ...